For small business owners, having an effective mission statement is just as important as having a strong business plan. Your mission statement should inspire customers to want to know more about your ideas and your business.
Here are 10 tips for writing an effective mission statement:
- Before beginning, you need to ask yourself some questions: What business are you in? Why are you in this business? What are three attributes or objectives that define you or your business?
- Your mission statement should state your business goals and objectives. It should also mention how it’s going to make a difference in your customer’s lives.
- Next, what separates you from your competition? What do you have to offer that your competitors aren’t currently offering?
- Build a brand identity. Communicate your key values to the customer or client.
- Don’t write an excessively long mission statement. Keep it short and simple, but make sure you get your points across clearly.
- Be honest. This isn’t the time to write what you think the customer wants to hear. They’ll smell a lie from miles away.
- Get input from others. Having another person look over the statement and give feedback can greatly improve your mission statement.
- Edit. Go over it and make sure it reads smoothly. If not, edit it until it does.
- Once you’re finish writing your mission statement, post it everywhere you can. Facebook, LinkedIn, Twitter, etc.
- Revise. In the future, things may change, and if they do, your mission statement may need to change too.
There is a lot of work involved in starting and maintaining a small business, but if you put in the time and effort, you can be successful. If you have any legal questions about small business, feel free to contact a Phoenix small business lawyer at JacksonWhite.
Call JacksonWhite’s Small Business Law Team at (480) 464-1111 to discuss your case today.