{"id":174,"date":"2013-01-23T13:43:36","date_gmt":"2013-01-23T20:43:36","guid":{"rendered":"https:\/\/www.jacksonwhitelaw.com\/az-small-business-representation\/?p=174"},"modified":"2023-07-11T10:00:18","modified_gmt":"2023-07-11T17:00:18","slug":"how-to-write-an-effective-mission-statement","status":"publish","type":"post","link":"https:\/\/www.jacksonwhitelaw.com\/az-small-business-representation\/blog\/how-to-write-an-effective-mission-statement\/","title":{"rendered":"How to Write an Effective Mission Statement"},"content":{"rendered":"
For small business owners, having an effective mission statement is just as important as having a strong business plan. Your mission statement should inspire customers to want to know more about your ideas and your business.<\/p>\n
Here are 10 tips for writing an effective mission statement:<\/p>\n
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Before beginning, you need to ask yourself some questions: What business are you in? Why are you in this business? What are three attributes or objectives that define you or your business?<\/li>\n
Your mission statement should state your business goals and objectives. It should also mention how it\u2019s going to make a difference in your customer\u2019s lives.<\/li>\n
Next, what separates you from your competition? What do you have to offer that your competitors aren\u2019t currently offering?<\/li>\n
Build a brand identity. Communicate your key values to the customer or client.<\/li>\n
Don\u2019t write an excessively long mission statement. Keep it short and simple, but make sure you get your points across clearly.<\/li>\n
Be honest. This isn\u2019t the time to write what you think the customer wants to hear. They\u2019ll smell a lie from miles away.<\/li>\n
Get input from others. Having another person look over the statement and give feedback can greatly improve your mission statement.<\/li>\n
Edit.\u00a0Go\u00a0over it and make sure it reads smoothly. If not, edit it until it does.<\/li>\n
Once you’re finish writing your mission statement, post it everywhere you can. Facebook, LinkedIn, Twitter, etc.<\/li>\n
Revise. In the future, things may change, and if they do, your mission statement may need to change too.<\/li>\n<\/ol>\n
There is a lot of work involved in starting and maintaining a small business, but if you put in the time and effort, you can<\/em> be successful. If you have any legal questions about small business, feel free to contact a Phoenix small business\u00a0lawyer at JacksonWhite.<\/p>\n