{"id":174,"date":"2013-01-23T13:43:36","date_gmt":"2013-01-23T20:43:36","guid":{"rendered":"https:\/\/www.jacksonwhitelaw.com\/az-small-business-representation\/?p=174"},"modified":"2023-07-11T10:00:18","modified_gmt":"2023-07-11T17:00:18","slug":"how-to-write-an-effective-mission-statement","status":"publish","type":"post","link":"https:\/\/www.jacksonwhitelaw.com\/az-small-business-representation\/blog\/how-to-write-an-effective-mission-statement\/","title":{"rendered":"How to Write an Effective Mission Statement"},"content":{"rendered":"

For small business owners, having an effective mission statement is just as important as having a strong business plan. Your mission statement should inspire customers to want to know more about your ideas and your business.<\/p>\n

Here are 10 tips for writing an effective mission statement:<\/p>\n

    \n
  1. Before beginning, you need to ask yourself some questions: What business are you in? Why are you in this business? What are three attributes or objectives that define you or your business?<\/li>\n
  2. Your mission statement should state your business goals and objectives. It should also mention how it\u2019s going to make a difference in your customer\u2019s lives.<\/li>\n
  3. Next, what separates you from your competition? What do you have to offer that your competitors aren\u2019t currently offering?<\/li>\n
  4. Build a brand identity. Communicate your key values to the customer or client.<\/li>\n
  5. Don\u2019t write an excessively long mission statement. Keep it short and simple, but make sure you get your points across clearly.<\/li>\n
  6. Be honest. This isn\u2019t the time to write what you think the customer wants to hear. They\u2019ll smell a lie from miles away.<\/li>\n
  7. Get input from others. Having another person look over the statement and give feedback can greatly improve your mission statement.<\/li>\n
  8. Edit.\u00a0Go\u00a0over it and make sure it reads smoothly. If not, edit it until it does.<\/li>\n
  9. Once you’re finish writing your mission statement, post it everywhere you can. Facebook, LinkedIn, Twitter, etc.<\/li>\n
  10. Revise. In the future, things may change, and if they do, your mission statement may need to change too.<\/li>\n<\/ol>\n

    There is a lot of work involved in starting and maintaining a small business, but if you put in the time and effort, you can<\/em> be successful. If you have any legal questions about small business, feel free to contact a Phoenix small business\u00a0lawyer at JacksonWhite.<\/p>\n

    Call JacksonWhite’s Small Business Law Team at (480) 464-1111<\/a> to discuss your case today.<\/p>\n","protected":false},"excerpt":{"rendered":"

    For small business owners, having an effective mission statement is just as important as having a strong business plan. Your mission statement should inspire customers to want to know more about your ideas and your business. Here are 10 tips for writing an effective mission statement: Before beginning, you need to ask yourself some questions: […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"acf":[],"yoast_head":"\nHow to Write an Effective Mission Statement | AZ Small Business Lawyer<\/title>\n<meta name=\"description\" content=\"If you have any legal questions about small business, feel free to contact a Phoenix small business attorney at JacksonWhite.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jacksonwhitelaw.com\/az-small-business-representation\/blog\/how-to-write-an-effective-mission-statement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write an Effective Mission Statement | AZ Small Business Lawyer\" \/>\n<meta property=\"og:description\" content=\"If you have any legal questions about small business, feel free to contact a Phoenix small business attorney at JacksonWhite.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jacksonwhitelaw.com\/az-small-business-representation\/blog\/how-to-write-an-effective-mission-statement\/\" \/>\n<meta property=\"og:site_name\" content=\"Arizona Small Business Representation Lawyer - 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